About Me


5 non-negotiable habits.

  1. No coffee/tea.
  2. Workout first thing in the morning.
  3. Cold shower every morning.
  4. 7+ hours of sleep.
  5. 36-hour water fast once a month.

15 opinions.

  1. We evolved to survive starvation, but not to resist abundance.
  2. Antifragile systems will benefit from random & short stress events, but will weaken enduring chronic stress.
  3. Outsourcing your existential weight is a waste; deal with it in-house.
  4. Master the hip thrust and the deadlift to fix that shitty posture from too much sitting.
  5. Reading a very good book twice is better than reading two books once.
  6. Front-load your pain.
  7. Self-discipline comes easy when you have strong beliefs.
  8. Addiction to comfort isn't worth the negative consequences coming down the road.
  9. Be open but not exploitable.
  10. Hard on the behavior, soft on the person.
  11. Overdoing technology hijacks the pleasure center in your brain.
  12. You can have autonomy over your time, location and task and yet be a prisoner of your mind.
  13. Working in Europe is like listening to a podcast at 0.5x.
  14. Great managers are those who don't actually manage. They lead.
  15. For the longest time humans had to protect themselves from other humans and other species. Today, you need to protect yourself from yourself.

15 facts about me.

  1. 2x startup founder & CTO. Products used by 2MM+ people. $1.5MM+ raised. Both acquired.
  2. Born and raised in a suburban area of Granada, Spain.
  3. Worked professionally in 3 different countries 15000+ miles apart.
  4. Started coding when I was 14.
  5. Flew in an airplane for the first time when I was 21.
  6. Worked with AI (HTN-planners) for 4 years when AI was not cool (2007-2011).
  7. Built a product from scratch (dev-ops, backend, mobile) used by +1MM people.
  8. Never had been to Brazil until I moved there to start a tech startup.
  9. Lived in Rio de Janeiro for 4 years.
  10. Moved to Silicon Valley to start a tech startup in the wellness space.
  11. Going through NFX in Palo Alto redefined what fast means.
  12. Ran a few marathons pain free after a doctor told me I couldn't run again with a back injury.
  13. I'm halfway through being a licensed Personal Trainer in the EU.
  14. Work with a coach 2x per month.
  15. I coach and mentor others in startups, software engineering and high performance.

15 daily reminders.

  1. Live raw, wander often.
  2. The universe is large, I'm extremely small.
  3. My time here is very short.
  4. Outward action and inner calm.
  5. Serious people are boring.
  6. Aristotle's Golden Mean.
  7. Lead by example.
  8. Failure + Perseverance = Success.
  9. Be willing to look like an idiot over the short term.
  10. Learn the newest skills and the oldest principles. Combine timely and timeless.
  11. Behavior vs. Intention.
  12. Asymmetric opportunities.
  13. Narrow focus vs. Expansive focus. Zero feet view vs. Bird view.
  14. Maximize Courage and minimize Fear.
  15. Hunger != Craving.

5 passions.